Rainmaker Production to Soon Begin Filming “The Traitors Serbia”
One of the world’s most successful and most awarded TV formats is coming to local production.
Rainmaker Production soon begins filming its major new project, The Traitors Serbia, the local version of a format that, over the past few years, has become one of the most exciting and recognizable television phenomena in the world. For a production company that develops films, series, and TV formats with a clear focus on quality, organization, and a modern approach to production, taking on this title represents an important next step and a strong confirmation of its creative and production ambitions.
A format that combines psychology, strategy, and premium television
The Traitors is a format based on a game of trust, tactics, and deception. Contestants work together on challenges in order to increase the prize fund, but hidden among them is a smaller group of “Traitors” who secretly work against the others. The goal of the “Faithful” is to discover and eliminate them in time; otherwise, the Traitors ultimately claim victory. It is precisely this combination of social strategy, psychological tension, and strong storytelling that has made the format exceptionally appealing to audiences around the world.
Why “The Traitors Serbia” is an important project
The arrival of The Traitors in Serbia is significant for several reasons. Above all, it is a project that brings a productionally and narratively sophisticated format to the local market, one already proven in the world’s largest television markets. At the same time, for Rainmaker Production, this is an opportunity to further strengthen its position as a company that successfully combines local expertise with international standards. Rainmaker Production places particular emphasis on working across a wide range of video content – from films and series to major TV formats, making The Traitors Serbia a natural continuation of this development path.
The importance of the project is also confirmed by the international strength of the brand itself. According to reports published in February 2026, The Traitors has been commissioned for local versions in 40 territories, including new expansions in Europe and Asia. All3Media International has stated that the format has become a true global phenomenon, thanks to its originality, adaptability to different markets, and the strong connection it builds with audiences. In that context, The Traitors Serbia is not just a new local show, but part of a major international franchise with proven potential.
Global success confirmed by major awards
The success of The Traitors is measured not only by viewership and international expansion, but also by an impressive series of accolades. The U.S. version won the Emmy Award for “Outstanding Reality Competition Program” in 2024 and again in 2025, while host Alan Cumming won the Emmy for “Outstanding Host for a Reality or Reality Competition Program” in both 2024 and 2025. At the 2025 Creative Arts Emmy Awards, The Traitors also won awards for directing and editing. The British version previously won the BAFTA Award in 2023 in the “Reality & Constructed Factual” category, while the original Dutch version, De Verraders, won the Rose d’Or for “Reality and Factual Entertainment” in 2022. The format has also been recognized within the formats industry: FRAPA/C21 named it “Best Competition Reality Format” in 2022, it won “Best Returning Format” in 2024, and Banijay stated in an official announcement that the format was also named “K7 Format of the Year” that same year.
The start of filming on The Traitors Serbia therefore represents more than just another production on Rainmaker Production’s calendar. It marks the realization of a format that has already proven it can become the event of the season, spark audience conversation, and leave a strong mark on both the market and popular culture. For Rainmaker Production, this is yet another confirmation that local production can work on equal footing on titles that belong at the very top of contemporary international television.
